Audience Strategy & Engagement

At Running Water Entertainment, LLC, we create connections between communities and big ideas. Whether you're launching a book, debuting a film, or building a social impact initiative, we’re here to make sure your message and your work reaches the people who need to hear it – and spark a movement along the way.

Why Work With Us?

So you got your film on air, your book on the shelves, or your artwork on the gallery walls, but is it doing what you envisioned when you created it? Often audience strategies are limited to the launch event or the first year in otherwise siloed spaces focused on the peer community, but not on the niche audience hungry to connect with you and the work you create. We believe there’s a life for films beyond festivals, broadcast/streaming distribution, and awards season. Books endure beyond the launch, and so do great works of art. We are actively tapping into the things that your publisher, distributor, production company, or institution hasn’t thought about or won’t put resources toward: Grassroots Organizing and Community Impact. 

We combine a deep passion for the arts with a strategic mindset that creates results. With a blend of creativity, analytics, and connection-building, we'll help you reach your goals in ways that feel authentic and exciting. Together, we’ll not only craft a plan, but build the kind of community around your work that leads to sustainable success and lasting change. 

What we do:

We specialize in bringing creative projects to life with laser-focused strategy, community oriented marketing, and a personal touch that connects with your audience on a deeper level. From artists to activists, creators to changemakers, we help bring your vision to life through:

  • Strategic Planning: From concept to execution, we’ll guide you in creating a clear, actionable roadmap for success—no matter how big or small your project.

  • Marketing with a Human Touch: Whether it's a social media campaign, email marketing, or content strategy, we'll help you build momentum that keeps your audience engaged and excited.

  • Audience Outreach: We make sure that you reach the right people with your message. We help you identify, reach, and connect with your ideal audience, and engage them in meaningful ways.

  • Community Networking: Collaboration is key. We help you tap into powerful networks that amplify your impact, build relationships, and open doors to new opportunities.

  • Curriculum Design for Creative and Educational Projects: Whether your project is a book, film, or community initiative, we design curriculum that complements and expands your content. From educational guides to immersive learning experiences, we create materials that help audiences engage deeply with your work while teaching valuable skills and knowledge. This is perfect for schools, organizations, workshops, and even online courses that align with your creative vision.

How we help:

  • Creative Projects (Film, Art, Books & Beyond): Ready to get your project in front of the right people? We work with filmmakers, artists, authors,and creatives to ensure your vision is seen and felt by the right audiences.

  • Social Impact: Ready to make waves? Whether you’re aligned with a nonprofit, advocating for change, or working on a cause-driven project, we’ll help you create a strong foundation and grow your movement with lasting impact.

Let’s talk about your Impact Strategy!

Our Impact Team

  • Maya Washington

    Maya Washington is best known as an award-winning director, narrative and documentary filmmaker (writer/director/producer), actress, writer, poet, creative director, visualist (photography), and arts educator. However, Washington is also a sought after outreach strategist. Maya is a member of the Global Impact Producers Alliance (GIPA) and has brought films, books, and art experiences to audiences worldwide in places and spaces where engagement counts most– the community. Maya is dedicated to projects that have a sense of “purpose” in the world, selecting social impact stories that illuminate aspects of the human experience that are untold, rarely seen, or might benefit from new approaches to community engagement. With a BA in Dramatic Arts from the University of Southern California, and an MFA in Creative Writing from Hamline University, Maya works with filmmakers, poets, authors, speakers, nonprofits, and corporate leaders to develop and present award-winning programming throughout the United States and beyond. Among her favorite projects include the impact tours of her award-winning films and books, and projects for the MLK Tennis Buffs, concerts and events for Rise & Remember (formerly known as George Floyd Global Memorial), Emmett Till Legacy Foundation and others. Maya has served on film festival juries, and juried artist funds including Jerome Foundation, the Minnesota State Arts Board, the Minneapolis St. Paul International Film Festival, and others. Her work has been featured on the Tamron Hall Show, ESPNW, Essence, Ebony and others. Maya is a former screener for the Bentonville Film Festival, and is a former Board Member of FilmNorth. As a speaker, Maya recently shared work at SXSW, and New Media Ventures Conference. She brings decades of experience with global brands and initiatives, and major funders of the arts to her impact work. Maya believes a great story can be told across platforms and communities. 

  • Julia Ramadan

    Julia Ramadan holds a BA from the University of Southern California in Public Relations with a double minor in Music Industry and Nonprofits, and Philanthropy and Volunteerism. Her career began managing the day-to-day operations for the iconic artist Prince, from coordinating multimillion-dollar tours across the U.S., Canada, Europe, and Australia, to negotiating partnerships and strategizing promotional appearances for high-profile events such as the Grammys and Billboard Awards. She also played a key role in the launch of new musical projects under Prince’s guidance. Julia’s contributions to the entertainment industry have earned her a range of accolades, including a prestigious Helpmann Award for Best International Contemporary Concert, recognition in Billboard Magazine and V Magazine, and mentions in the Minneapolis Star Tribune and NY Daily News. Julia launched her own boutique creative agency, offering a wide range of services including project management, social media strategy, and social impact consulting for diverse clients such as jewelry brands, artists, and event companies. Her agency work extends to high-profile projects, such as providing PR, graphic design, and speechwriting for the Oscar-winning production company K Period Media during their Manchester by the Sea campaign. As the Creative Director for the West Coast Committee of the Children’s Brain Tumor Tissue Consortium (CBTTC), she led fundraising and PR strategies, designs marketing materials, and writes compelling content focused on cancer research. Her entrepreneurial spirit is reflected in her co-founding of Love Your Flo, a candle company empowering menstruators while supporting refugee female artisans and providing menstrual supplies to underserved communities. As the Executive Associate to the CEO at Gaumont International Television, Julia managed company culture, oversaw office relocation and event production, and helped execute high-profile company events. Earlier in her career, she worked as a Consultant at Strings Entertainment, offering advice to developing artists and advising on social media, career strategies, and live music production. Julia’s passion and expertise serve clients in the health and wellness, education, film & tv, and art & design fields. 

  • Meghan Maloney-Vinz

    Meghan Maloney-Vinz is a powerhouse communities connector in the arts, sports, literature, K-12, and higher education and heads our curriculum team. Meghan was an educator in the Saint Paul Public Schools for eight years before leaving to pursue her MFA in creative writing at Hamline University. Meghan has served as managing and executive editor of Water~Stone Review for eighteen years and has worked as adjunct faculty in the education and creative writing programs, she is also the Women's Soccer Faculty Representative. She also works as program coordinator for the BFA (creative writing) program at Hamline. Aside from her work with the Creative Writing Programs, Meghan is the managing editor of the Under Review, an online literary journal with a sports slant and is a founding member of a small book arts press, broadcraft press. With a knack for community programming and creative events, Meghan is skilled at event and publication production across genres and platforms.